Portfolio Strategy • 15/05/2026 Soft brands at 19 percent decade growth: when the collection premium actually pays for itself
Portfolio Strategy • 23/04/2026 The brand portfolio paradox: why the majors keep launching soft collections when owners already have too many logos to choose from
Portfolio Strategy • 13/05/2026 Hotel brand positioning that survives a conversion: the four positioning axes owners should negotiate before signing
Growth Models & Expansion • 27/05/2026 A $6.3 billion bet on corporate travel AI: what the Amex GBT take-private means for hotel distribution economics
Strategic KPIs • 12/06/2026 The loyalty engagement paradox: memberships are surging but per-member value is falling, and that changes the math Hotel loyalty membership is surging while engagement per member falls. How this loyalty engagement paradox rewrites hotel loyalty program ROI and M&A strategy.
Growth Models & Expansion • 22/05/2026 The platform franchise is here: what Hilton's Select model means for independent brands weighing their options Hilton’s Select by Hilton with Yotel signals a new hotel platform franchise model that accelerates consolidation, reshapes asset-light strategy and reframes value for independent brands.
Group Strategy & Vision • 20/05/2026 Hilton splits brand from technology: why the new CBO and CTO roles signal a post-Silcock operating thesis Analysis of Hilton’s 2026 leadership strategy, exploring how a new brand, technology and commercial structure will influence asset management, M&A, luxury lifestyle positioning and portfolio performance across its global hotel network.
Group Strategy & Vision • 14/05/2026 AI-ready leadership: the three executive habits that separate CEOs driving deployment from CEOs approving pilots Discover how hospitality leaders can turn AI ambition into measurable outcomes by integrating AI metrics with RevPAR, shifting accountability to business units, and ensuring CEOs and boards use AI tools with clear guardrails.
Growth Models & Expansion • 12/05/2026 Growing in a 0.6 percent RevPAR market: the segmentation and geography choices that actually move the needle Learn how to build a deliberate hotel growth strategy by segmenting assets by rate power, using data-backed case benchmarks, and sequencing pricing, marketing, and capex moves across budget cycles to lift RevPAR, ADR, occupancy, and GOP margins.
Asset-Light vs Asset-Heavy Models • 07/05/2026 Asset-light fatigue: why a vocal minority of hoteliers is re-learning to love owning the real estate How hotel asset-light strategies are evolving: why selective ownership, per-key valuation analysis, and hotel ownership vs franchise economics now matter for M&A teams, investors, and asset managers.
Group Strategy & Vision • 04/05/2026 Minor Hotels' architecture reset: the second-tier AI playbook that does not require Marriott-scale capex Minor Hotels’ real-time data architecture shows how hotel digital transformation must start at the data layer, giving second-tier groups a scalable edge in guest experience. by Jasper Fitzgerald
Asset-Light vs Asset-Heavy Models • 03/05/2026 The hotel franchise model in 2026: what owners are really paying for once you strip out the distribution myth Strategic analysis of the modern hotel franchise model, fee structures, loyalty economics and asset light growth choices for hotel owners and investors. by Blake Rosenberg
Growth Models & Expansion • 28/04/2026 Marriott's nine-deal Greece package: a Mediterranean market-entry masterclass in full-portfolio seeding Analysis of Marriott’s portfolio-led hotel growth strategy in Greece, examining loyalty economics, cannibalisation risk, competitive response, and implications for asset managers in frontier luxury markets. by Marc-Antoine Chevalier
Growth Models & Expansion • 21/04/2026 Hilton's 125-hotel Hampton India bet: why a master-franchise, not a management contract, unlocks the subcontinent Analysis of Hilton’s master franchise with Royal Orchid’s Regenta division in India, and what it reveals about hotel franchising, asset-light growth models, fee structures and strategic choices between franchise and management contracts. by Marc-Antoine Chevalier
Asset-Light vs Asset-Heavy Models • 17/03/2026 How f b franchise strategies are reshaping hotel food and beverage value creation How f b franchise strategies in hotel restaurants are reshaping M&A, asset management, data, and digital marketing for hospitality leaders. by Clara VanderHeiden
Asset-Light vs Asset-Heavy Models • 15/03/2026 How an event agency model can reshape hospitality M&A and asset strategies How a modern event agency model reshapes hotel M&A, asset management, and corporate strategy, turning events into scalable value creation engines for investors. by Elena Silverstein
Strategic KPIs • 20/02/2026 What is ALOS and why average length of stay is now a strategic KPI for hospitality M&A What is ALOS in hotels and hospitals, and why does average length of stay now shape M&A, asset management, risk, and corporate strategy in hospitality portfolios ? by Nia Mwangi
Growth Models & Expansion • 05/02/2026 Understanding the ownership and strategic model behind Staybridge Suites hotels Explore the ownership, asset management, and corporate strategy behind Staybridge Suites hotels, with insights for hospitality leaders and investors. by Priya Shah
Group Strategy & Vision • 04/02/2026 Elevating operational excellence: managed services as a strategic lever in the hospitality industry Explore how managed services drive operational excellence, security, and guest satisfaction in the hospitality industry. Insights for leaders, asset managers, and investors. by Cassian Lovegrove
Growth Models & Expansion • 03/02/2026 Strategic shifts in travel industry news: October’s impact on M&A and asset management Explore how October’s travel industry news shaped M&A, asset management, and strategy for hospitality leaders. Key trends, statistics, and expert insights. by Marc-Antoine Chevalier
Group Strategy & Vision • 03/02/2026 Optimizing hotel workflows: advanced strategies for asset managers and corporate leaders Explore advanced strategies for opimierter wokflow hotels. Learn how agentic systems, AI, and cloud solutions drive efficiency, security, and profitability. by Sofia Lazaridis
Group Strategy & Vision • 03/02/2026 Hotelverse fitur 2025: redefining asset management and corporate strategy in hospitality Explore how hotelverse fitur 2025 is transforming asset management, guest experience, and corporate strategy in the hospitality industry through digital innovation. by Jasper Fitzgerald
Group Strategy & Vision • 02/02/2026 Strategic transformation of the marriott wardman hotel: asset management, M&A, and redevelopment in Washington Explore the strategic transformation of the marriott wardman hotel in Washington, focusing on asset management, M&A, and redevelopment for hospitality leaders. by Blake Rosenberg
Group Strategy & Vision • 02/02/2026 Strategic asset management and M&A insights at sapphire bay resort: a new benchmark for mixed-use hospitality in Texas Explore strategic asset management, M&A, and corporate strategy at sapphire bay resort, the billion mixed-use hospitality destination redefining north Texas. by Clara VanderHeiden
