Portfolio Strategy • 23/04/2026 The brand portfolio paradox: why the majors keep launching soft collections when owners already have too many logos to choose from
Portfolio Strategy • 15/05/2026 Soft brands at 19 percent decade growth: when the collection premium actually pays for itself
Portfolio Strategy • 13/05/2026 Hotel brand positioning that survives a conversion: the four positioning axes owners should negotiate before signing
Portfolio Strategy • 09/07/2026 How the Nottingham Belfry’s chain affiliation question reshapes portfolio strategy in the United Kingdom
Portfolio Strategy • 29/07/2026 The midscale land grab: why the Big Three are all chasing the same segment at the same time, and what it means for owners caught in the middle Strategic guide to midscale hotel brand strategy, with STR and CBRE data, a worked conversion ROI example, and practical advice on upper midscale franchise fees, soft brands and independent hotel positioning.
Portfolio Strategy • 17/07/2026 How the One Hundred Shoreditch Lore Group brand reframes portfolio strategy in urban lifestyle hospitality How One Hundred Shoreditch anchors Lore Group’s lifestyle hotel portfolio, illustrating portfolio strategy, revenue architecture, loyalty, governance and mixed-use hospitality economics across London, Amsterdam and Washington DC. by Cassian Lovegrove
