Portfolio Strategy • 23/04/2026 The brand portfolio paradox: why the majors keep launching soft collections when owners already have too many logos to choose from
Asset-Light vs Asset-Heavy Models • 03/05/2026 The hotel franchise model in 2026: what owners are really paying for once you strip out the distribution myth
Growth Models & Expansion • 21/04/2026 Hilton's 125-hotel Hampton India bet: why a master-franchise, not a management contract, unlocks the subcontinent
Strategic KPIs • 23/01/2026 Hotel asset valuation methods: mastering approaches for strategic hospitality investment
Portfolio Strategy • 29/07/2026 The midscale land grab: why the Big Three are all chasing the same segment at the same time, and what it means for owners caught in the middle Strategic guide to midscale hotel brand strategy, with STR and CBRE data, a worked conversion ROI example, and practical advice on upper midscale franchise fees, soft brands and independent hotel positioning.
Growth Models & Expansion • 27/07/2026 160 hotels in six months: what Radisson's H1 2026 sprint reveals about mid-tier brand appetite in emerging markets Radisson Hotel Group growth 2026 is defined by 160 hotels and 22,000+ keys signed and opened in H1, with a conversion-led strategy across EMEA, India, Africa and Asia Pacific that balances franchise and management contracts to drive long-term owner value.
Growth Models & Expansion • 24/07/2026 Accor and Sun Group's 5,300-key Vietnam deal: the single-owner, multi-brand destination playbook at unprecedented scale Accor and Sun Group are creating a 5,300 room, multi brand hotel cluster in Phú Quốc and Đà Nẵng, redefining Vietnam hospitality, portfolio strategy and regional expansion models.
Group Strategy & Vision • 20/07/2026 Marriott's Ask Bonvoy and the walled-garden moment: what happens when AI search lives inside the loyalty program Analysis of Marriott’s Ask Bonvoy AI hotel booking search, its closed data strategy, and the implications for hotel asset managers, independent owners and competing loyalty ecosystems.
Portfolio Strategy • 17/07/2026 How the One Hundred Shoreditch Lore Group brand reframes portfolio strategy in urban lifestyle hospitality How One Hundred Shoreditch anchors Lore Group’s lifestyle hotel portfolio, illustrating portfolio strategy, revenue architecture, loyalty, governance and mixed-use hospitality economics across London, Amsterdam and Washington DC. by Cassian Lovegrove
Portfolio Strategy • 09/07/2026 How the Nottingham Belfry’s chain affiliation question reshapes portfolio strategy in the United Kingdom Strategic analysis of the Nottingham Belfry Hotel in administration, exploring chain affiliation options, portfolio strategy, capital structure, digital distribution and performance metrics for investors in Nottingham and the wider UK hotel market. by Marc-Antoine Chevalier
Growth Models & Expansion • 10/07/2026 Hotel direct booking strategy after the funnel broke: the 2026 playbook when AI search and OTA dominance rewrite the rules How hotel asset managers can reframe direct booking strategy from search-led funnels to portfolio-led demand, using CRM-driven intent, loyalty, AI platforms and clear ROI thresholds to optimise channel mix and long-term value.
Asset-Light vs Asset-Heavy Models • 02/07/2026 Haycock Manor Hotel’s ownership and brand affiliations as a strategic asset light case study Haycock Manor Hotel shows how full property ownership by Haycock Limited can be combined with soft brand affiliations to optimise valuation, guest experience and portfolio strategy for investors and asset managers. by Clara VanderHeiden
Growth Models & Expansion • 03/07/2026 Loyalty as a subscription business: the quiet pivot from points programs to paid membership tiers that actually drive CLV Explore how hotel loyalty subscription models turn rewards programs into high-margin profit engines, reshape CLV and P&L, and influence asset management, M&A, and portfolio strategy in hospitality.
Group Strategy & Vision • 26/06/2026 Building the CTO role in hospitality: why the industry's biggest companies are all making the same hire at the same time How the hotel CTO role strategy is shifting from back office IT to a board-level lever for valuation, with AI, data and distribution at the core of hospitality investment decisions.
Group Strategy & Vision • 18/06/2026 The personalization ROI that is actually measurable: where data-driven guest tailoring moves the P&L and where it is just theatre How to build a hotel personalization strategy that proves ROI, lifts revenue and guest satisfaction, and avoids costly personalization theatre for hotel portfolios.
Group Strategy & Vision • 18/06/2026 The end of the hotel search funnel: what brand strategy means when a quarter of travelers never see your website first Hotel search funnel disruption is rewriting brand strategy, distribution and M&A theses in hospitality. How should hotel groups compete when a quarter of travelers never see their website first ?
Strategic KPIs • 12/06/2026 The loyalty engagement paradox: memberships are surging but per-member value is falling, and that changes the math Hotel loyalty membership is surging while engagement per member falls. How this loyalty engagement paradox rewrites hotel loyalty program ROI and M&A strategy.
Growth Models & Expansion • 27/05/2026 A $6.3 billion bet on corporate travel AI: what the Amex GBT take-private means for hotel distribution economics How Long Lake’s $6.3B acquisition of Amex GBT signals an AI-first future for corporate travel management and hotel rate strategy, and what hotel groups should do now.
Growth Models & Expansion • 22/05/2026 The platform franchise is here: what Hilton's Select model means for independent brands weighing their options Hilton’s Select by Hilton with Yotel signals a new hotel platform franchise model that accelerates consolidation, reshapes asset-light strategy and reframes value for independent brands.
Group Strategy & Vision • 20/05/2026 Hilton splits brand from technology: why the new CBO and CTO roles signal a post-Silcock operating thesis Analysis of Hilton’s 2026 leadership strategy, exploring how a new brand, technology and commercial structure will influence asset management, M&A, luxury lifestyle positioning and portfolio performance across its global hotel network.
Portfolio Strategy • 15/05/2026 Soft brands at 19 percent decade growth: when the collection premium actually pays for itself A precise look at when a hotel soft brand strategy truly pays, how to model collection vs independent scenarios, and the owner profile most at risk.
Group Strategy & Vision • 14/05/2026 AI-ready leadership: the three executive habits that separate CEOs driving deployment from CEOs approving pilots Discover how hospitality leaders can turn AI ambition into measurable outcomes by integrating AI metrics with RevPAR, shifting accountability to business units, and ensuring CEOs and boards use AI tools with clear guardrails.
Portfolio Strategy • 13/05/2026 Hotel brand positioning that survives a conversion: the four positioning axes owners should negotiate before signing Learn why hotel brand positioning has become a core asset-class decision for owners and asset managers, with four strategic axes, real-world clauses, and portfolio-level implications for rate, demand, and exit value.
Growth Models & Expansion • 12/05/2026 Growing in a 0.6 percent RevPAR market: the segmentation and geography choices that actually move the needle Learn how to build a deliberate hotel growth strategy by segmenting assets by rate power, using data-backed case benchmarks, and sequencing pricing, marketing, and capex moves across budget cycles to lift RevPAR, ADR, occupancy, and GOP margins.
